New web based on standards

ATG is the Swedish trotting cooperation body for horse racing and in Sweden ATG also has monopoly.

Based on a digital strategy—or a set of digital guidelines—the pitch was to create a standard based website aimed towards unexperienced users, a contrast—and an addition—to the high entry level based Flash website of today.

Within this we also pitched ideas for an ATG app where users couldn't bet but they could find the nearest ATG agent and place their bets. The app also included an emphasis on the social aspect, making it easier to share among friends and send the horses you're betting on.