Premium caravans

Cabby is a Swedish caravan manufacturer in the premium segment. All the caravans are for use all year round, and Cabby is market leader within this segment.

The new website primarily focuses on expressing the feeling that it is a premium caravan and will also demonstrate their new focus and direction towards design.

The caravan industry is a very traditional industry in which the relationship between the caravan owner and the local dealer is of great importance and the loyalty to a brand is very strong. The new website tries to slowly build this relationship even stronger.

My role

Art direction and user experience design.