Andreas Johansson
Interactive art director & designer
Mio
Mio needs to be an inspiration
- Client
- Mio/Two
- Year
- 2010
- Information
- Pitch and concept for new website.
Mio is a leading Swedish retail chain of furniture and home furnishings with over 60 stores all over Sweden and Åland.
During late 2009 I worked with Mio and re-aligned and designed the home page of the current website, as a small step towards buildning an entire new website. Early 2010 we started the work of pitching for a new website. The goal of the new website was to be a major inspiration for the users. Focusing more on inspiring the users in the way the catalogue does it twice a year and doing this better than both of its nearest competitors EM and IKEA.
My role
Concept and art direction of the pitch.
