Concept and design

Passion for Business is a magazine and a network targeted towards successful women. The magazine contains in-depth articles mixed with fashion, culture and health.

The goals for the new Passion for Business website was to reflect the same feeling that the magazine gives and to give the magazine an online presence to be proud of. The strategy included how to work with content online versus offline and ideas how to work with in the magazine to make readers visit the website as well.

My role

I worked on the project together with Anna Leckström. My role included concept, strategy and art direction.